If you think niching down is unreasonable or tough, this document will change your mind.
Why Niching Down Makes Sense:
- A client comes to you (e.g., from the real estate niche).
- You work for them at a base price (e.g., Rs. 10,000 for 3 months), learning what matters in the industry (learn + earn).
- You make an irresistible offer for similar companies and reach out via social media or email.
- Increase your prices as you gain experience and attract more clients.
- As you get familiar with the industry, you work faster, gain more knowledge, generate more leads, and charge better prices.
Conclusion: Niching down is crucial for growth and scalability.
How to Find Your Niche: Two Ways
Way 1: Ask for Advice
- Step 1: Make a list of people in your industry.
- Step 2: Send them this message:Hi [Name], I admire the work you do and how you present yourself on socials. I’m new to the industry and want to niche down. Your suggestions would be valuable. Could you answer these three questions?
- What niches are trending?
- What’s the average entry-level pay?
- What advice would you give me about the niche you suggested?
- Step 3: Analyze their answers by:
- Checking search volumes using Ubersuggest.
- Researching funding and growth trends in the industry.
- Step 4: Choose 2-3 niches based on your interest and the numbers.
Remember: The niche you choose now isn’t permanent. It will evolve as you grow.
Way 2: Use LinkedIn for Job Searches
- Step 1: Go to LinkedIn and search for specific job titles in your industry, using filters like location and job type.
- Step 2: Analyze job offers. For instance, searching for social media marketing jobs in the IT sector might yield 363 results. Closing 2% of these clients at Rs. 25,000 per month for a 3-month retainer would generate Rs. 5,25,000.
Conclusion: Use data to evaluate the potential of a niche.
Marry Your Interests with Your Unfair Advantages
Example:
- Unnati’s Interests: Health, Jewelry, Crystal Stones.
- Unfair Advantages: Experienced a weight loss journey, completed German certification, ran a D2C jewelry business.
By combining these interests and advantages, Unnati can focus on two niches: health and jewelry (possibly in the German market).
Final Thought: Use this approach to experiment and explore before finalizing your niche.