My top 10 linkedIn hooks and why they worked
Hook 1: Rs. 700 for a normal veg Thali
Rs. 1200 for a short cab ride
Rs. 10,000/night for an okay-ish hotel room
Rs. 400 for small quantity of fruits
Dubai was a mindset shaker.
What worked? : This hook grabs you ’cause it’s super relatable. It’s like a punch to the wallet we’ve all felt. Makes you wanna know more about their Dubai trip and what they learned.
Hook 2: My DREAM came true
I purchased a small home in Bangalore
What worked? : This hook hits home ’cause it’s short, sweet, and packs an emotional punch. Everyone’s got that big life goal, and seeing someone nail it? That’s the stuff LinkedIn loves.
Hook 3:
đź“Ť2 years back, an astrologer had told my mom business is not for her. She would fail at it.
đź“Ť2 years later, my yearly CTC (in my last job) is my monthly income now.
Does that mean astrology is a waste? Probably not.
What worked? : Classic bait, switch, and “wait, what?” in under half a minute.
Hook 4: My first 10 lakhs from the internet changed my life!
What worked? : When it comes to money – Everyone wants to know that “how”- it’s the modern success story in a nutshell.
Hook 5: I have hired 50 people over my last 3 jobs and a business
What worked? : Instantly shows you’re experienced, making people curious to know your hiring tips. Big experience – Less words.
Hook 6: Here is my no-BS LinkedIn strategy (10 points) –
What worked? : No fluff, just facts: People love straight-to-the-point advice.
Hook 7: First intern I let go – Painful
First team member I let go – Painful
First Business I thought would do well, did not – Painful
What worked? : Raw Emotion: It’s honest and vulnerable. People connect with genuine experiences, especially the tough ones.
Hook 8: From:
❌Getting fired
❌Being in debt
❌Feeling horrible health wise
To:
âś…Working as a 6 figure USD agency owner
âś…Paying off my home loan
âś…Building an audience it 100k online
âś…Feeling fit and happy
What worked? : The clear shift from struggles (❌) to successes (✅) highlights a powerful transformation. It shows where you started and where you are now, which draws people in.
Hook 9: Personal branding is like salt
You don’t see it, but you know when it’s missing
What worked? : The “bland without it” adds a fun, relatable spin that makes it more engaging.
Comparing personal branding to something as essential and relatable as salt makes the concept easy to understand.
Hook 10: Career timeline – 6 figure in Rs. to 6 figure USD
đź“Ť2020: I hit my first lakh/month income mark
đź“ŤJan 2021: Started talking with someone to onboard them as a co-founder
đź“ŤMay 2021: Planned a trip with them but they went through a personal loss and had to chuck the proposition (now one of my good friends)
đź“ŤAugust 2021: Start talking to my now Co-Founder (Vedika) for a client
đź“ŤDecember 2021: We took 3 clients together but nothing worked out however I loved her vibe
What worked? : Real, Unfiltered Journey: It’s not just a highlight reel of wins – there are plot twists, missed shots, and unexpected detours. The bumps in the road make the story feel refreshingly human and totally relatable.