Let’s get real for a sec.
If you’re trying to sell to everyone, you’re selling to no one.
This is a mistake I see way too often (and yeah, I’ve been guilty of it too).
When you’re starting out, it’s tempting ki saare prospects ko hi onboard kar lete hain. I get it. Bills need paying, right?
But here’s the thing: As you grow, that approach can actually hold you back.
Here’s the journey I’ve seen (and lived):
1. Starting out – money hungry: I remember my first client – I mean I would’ve taken ANY industry client. And that’s okay when you’re just beginning.
2. During my growth phase: After hitting monthly 5-6 Lakh. – Time to shift gears. It’s not just about the money anymore.
3. Scaling Up: Quality Over Quantity – This is where the magic happens. You start focusing on client needs, not just your bank account.
The secret ? Knowing EXACTLY who you’re selling to.
Tools like HubSpot & Persona Generator can help, but it’s more about understanding:
📍Who lights you up?
📍Who values your unique skills?
📍Who can you serve BEST?
Remember: A focused approach might feel like you’re limiting yourself, but it’s actually your ticket to bigger, better clients.
So, who’s YOUR ideal client?
P.S. Still hustling for that first client? Keep going. But keep this post in your back pocket. You’ll need it sooner than you think!